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contact ela

branding portfolio

the nitty gritty of your businesses' visual identity

the nitty gritty of your businesses' visual identity

Gabbey's Gang

this client was looking for a logo to advertise their nonprofit animal rescue

the solution

How might we provide a simple icon that explicitly conveys a friendly animal rescue for dogs, cats, and pocket pets?

How might we provide a simple icon that explicitly conveys a friendly animal rescue for dogs, cats, and pocket pets?

the process

idea #1 friendly paw

The client's ideas for this design included:

  • incorporate a paw print or the G initial as in the name alliteration

  • show a variety of animals that the rescue will take in

idea #2 mature initial

After viewing the first two sketches the client's feedback included:

  • choosing the cute paw design

  • fluffier dog

  • adjusting the cat's ear

  • the dark space between animals

  • closed design regarding the paw print background


In addition, I felt the faces of each animal needed more space to breath, further enhancing the "cute" factor



Typography

This sans-serif font pairing was chosen for their versatile, clean, and modern look.

Color Palette

Warm, dusty tones that complemented the various colors of pet fur was the goal. The secondary colors were chosen to give additional options in marketing. The dusty rose is a nod to the color of a pets nose, muted sage chosen as a complement to the warm clay imitating a calico cat.

quick takeaway

Bringing this idea to life was rewarding because I could clearly see what the client wanted in my mind and then actually create it. It reminded me that good design isn’t just about making something look nice but also understanding a vision and turning it into something meaningful.

Jaeger Vending

This client, a family member, was looking for a logo and business card design to easily provide basic contact information for a vending machine business

the solution

the logo process

idea #1 flowy

The client's ideas for this design included:

  • vending icon

  • description words: convenience, healthy, professional

idea #2 serious

After viewing the first two sketches the client's feedback included:

  • choosing the straight-on forward facing vending icon

  • a cool color palette

  • additional logo in a circular form


final logo

plus an alternative for different applications

How might we utilize this logo in to create a business card that looks professional with limited additional text?

How might we utilize this logo in to create a business card that looks professional with limited additional text?

the business card process

4 possibilities

4 possibilities

The client chose their business card (top left) after discussion on preferences such as:

- simple, less busy background

- largest text thats bold and legible from far


I personally like this choice as the centered and symmetrical design fits well with the straight lined logo and font choice giving it a cohesive professional feel.

Typography

These fonts were chose for its straight lined modern and professional appeal.

Color Palette

Requesting cool tones, blue was chosen for the color psychology of stability and dependability. Better yet blue is a commonly used color for liquids, such as those sold by the beverage vending machines.

the moral of the story

Designing this logo and business card taught me a lot about both the creative process and actually putting the design into use. I learned that it’s one thing to create something that looks good, but it’s another to make sure it works for a real-life purpose. Designing for a specific use case helped me think more carefully about details, layout, and how everything would look and feel in the hands of the customer,

Designing this logo and business card taught me a lot about both the creative process and actually putting the design into use. I learned that it’s one thing to create something that looks good, but it’s another to make sure it works for a real-life purpose. Designing for a specific use case helped me think more carefully about details, layout, and how everything would look and feel in the hands of the customer,