
Ela Jaeger
get to know the designer
adventurous
I love exploring new places, whether it be within the Twin Cities Metro or around the world. I'm always up for an adventure, especially one spontaneous or filled with activity such as hiking.

crafty
There's never too much yarn. You can find often me curled up on the couch with a crochet project or punch needling like crazy. Making and creating is something that I greatly enjoy doing.
problem solver
Delighting in solving problems and untangling tricky challenges, I thrive on turning “uh-oh” moments into “aha!” victories. Problem-solving isn’t just a skill; it’s a special kind of adventure. Let’s figure it out together!
skills
figma
framer
adobe illustrator
adobe xd
photoshop
wordpress
ux/ui design
design systems
design theory
marketing
problem solving
empathizing
leadership
Roam Rate
the design of an app for seamlessly sharing international currency

the what
The goal was to design an app to help global travelers easily manage their finances between multiple currencies. They can also use this account to seamlessly send money to friends and family in multiple countries around the word regardless of its currency.

the problem
Exchange rates are ever changing and confusing. Users are needing a simple and effective way to manage currency exchange, "balance their checkbook" and send money to loved ones using foreign currencies.
the solution
focusing on the users
Interviews and questionnaires… this is how I began to think like those that will be utilizing the project. It was a privilege to sit down with a frequent long-term traveler and an immigrant who supports a family in his country of origin amongst others. I learned so much more than answers to the questions I came prepared with.
empathizing
Listening to ones story is an important part of not only a design process but connecting with other humans. Recognizing who they are, what motivates them, what makes them feel understood in a process that takes on more than just the surface level of a project.
competitor study
Interviews an
site map
wireframes
feedback from usability tests
3 of 4 users
felt the navigation was clear
4 of 4 users
were able to follow the process to send money to another

typography
